ZTE, China Telecom and R&J win the GSMA GLOMO "Best Event Activation" Award

PARTNER CONTENT ZTE Corporation (0763.HK / 000063.SZ), a global leading provider of information and communication technology solutions, together with China Telecom and R&J, has been awarded the "Best Event Activation" for their innovative "5G-A powered concert live streaming" project in Hangzhou at the Global Mobile (GLOMO) Awards during MWC Barcelona 2026. The award marks the successful commercialization of 5G-A in the concert live streaming industry, injecting strong momentum into the large-scale transformation of various live streaming scenarios, including event performances, cultural and entertainment activities, and education and teaching.

Concerts, as a core segment of the cultural and entertainment industry, have seen continuous market growth. Wireless camera positions, a core necessity for live streaming, necessitate an urgent upgrade and transformation through technological empowerment. China Telecom, ZTE and R&J jointly launched the 5G-A EasyOn·Live solution, achieving a single-camera uplink peak rate of 2Gbps+, paving an efficient channel for high-definition and multi-concurrent live streaming transmission. Equipped with the NodeEngine computing engine, the solution greatly shortens the data transmission path, ensures the security of data transmission, and realizes efficient private network deployment. Combined with 5G-A SuperMIMO technology, it can still ensure stable and smooth image transmission even in complex weather conditions such as rainy days. Compared with the traditional DVB standard solution, the EasyOn·Live solution achieves full coverage of multiple cameras, high-definition images and ultra-stability with a single network, eliminating the need for additional expensive hardware equipment, effectively solving the core business pain points of event organizers, and providing a new technical solution for the entire cultural and entertainment live streaming industry.

The solution successfully supported the live streaming of Wang Yuan's 2025 "Under Universe" Tour Hangzhou Station and Zhou Shen's 2025 "ShenShen's Concert" Tour Hangzhou Station, marking the successful implementation of the first 5G-A wireless live broadcast project in the concert industry. It also completed the first routine 5G-A wireless live streaming service deployment at the Hangzhou Olympic Sports Center. With 5G-A capabilities as the core technology engine, this project not only validates the commercial application of network-enabled wireless live streaming for media but also represents a triple enhancement of technological value, user experience, and commercial value. Looking ahead, we will continue to promote in-depth linkage of new scenarios, new values and new models, help accelerate the wireless transformation of the media production and broadcasting industry, and drive the sustained prosperity and development of the integrated network-media ecosystem.

Contributed by ZTE.